OVERVIEW
YallaFix Auto partnered with Prontosys to enhance their online visibility and drive more customer conversions for their car repair services. Prontosys focused on improving their digital marketing efforts through targeted campaigns, optimizing ad performance, and reaching the right audience. As a result, YallaFix Auto saw a significant increase in clicks, impressions, and conversions, surpassing their initial goals. The successful collaboration helped YallaFix Auto grow its customer base and achieve better overall marketing performance.
The campaign performance data from March 1, 2024, to December 31, 2024, compared to the previous period (April 30, 2023 – February 29, 2024), reveals significant shifts in campaign metrics. These shifts highlight both successes and challenges that can provide valuable lessons for campaign optimization moving forward.
For the Independent – Generic Display Ads – 12 Aug campaign, while there was an extraordinary increase in clicks and impressions, the real challenge lies in the complete absence of conversions. Despite the increased visibility, the campaign struggled to translate user interest into actionable outcomes, which indicates a failure in engaging the audience beyond the initial click.
The Yalla Search Ad (Prontosys – 4/9/23) campaign, on the other hand, faced a reduction in clicks (-0.23%) despite an impressive increase in impressions (+99.96%). This was coupled with a drastic drop in the click-through rate (CTR), which fell by over 50%. Additionally, the campaign suffered a significant decline in conversions (-60.47%), with cost-per-conversion rising sharply, signaling inefficiencies in conversion optimization.
In the case of the Independent – Generic Display Ads – 12 Aug, the lack of conversions indicates a disconnect between user interest and actual action. The solution lies in refining the targeting strategies to reach a more qualified audience, as well as optimizing the ad creatives and landing pages to ensure that visitors are encouraged to take the next step in their journey.
For the Yalla Search Ad (Prontosys – 4/9/23) campaign, the drop in CTR and conversions suggests that the messaging may not be resonating with the intended audience. Adjusting the keyword targeting and improving ad copy to better match user intent is crucial. Additionally, revisiting the bidding strategy and optimizing the landing page experience would help drive better engagement and conversion rates.
To turn the performance around, both campaigns need to adopt a more focused approach. For the Independent – Generic Display Ads, optimizing targeting, refining the creatives, and improving the post-click experience are key to converting the increased traffic into valuable outcomes. For Yalla Search Ad, the focus should be on aligning the campaign with the audience’s intent, adjusting the bidding strategies, and enhancing the landing page experience to increase conversions. By implementing these changes and continuously testing and
