Empowering SMEs with Seamless Digital Transformation for Unmatched Operational Efficiency and Growth
SEIZING THE MOMENT
Oro Circle, a distinguished luxury resort situated near the picturesque Nandi Hills in Karnataka, epitomizes elegance and exclusivity for the discerning traveler. With stays starting at ₹30,000, Oro Circle caters to those seeking unparalleled premium experiences. Recognizing the need to expand its reach, Oro Circle embarked on its inaugural digital advertising campaign aimed at increasing bookings within a highly competitive luxury market. This strategic move marked a significant step in enhancing the resort’s visibility and attracting affluent guests through targeted online efforts.
Entering the luxury hospitality sector posed significant challenges for Oro Circle. The market is fiercely competitive, with numerous established players vying for the attention of affluent travelers. Compounding this, Oro Circle operated with a constrained monthly advertising budget of ₹15,000, limiting the scope for expansive marketing initiatives. Additionally, the absence of historical advertising data made it difficult to identify effective keyword targets and segment the audience accurately. These factors contributed to a high initial Cost Per Acquisition (CPA), as the resort aimed to reach a niche audience willing to invest in premium accommodations.
Note: This is the first time Google Ads have been run for this campaign. Prior to this, there were no historical ad performance metrics or results. As the first agency to initiate and manage these ads, we are establishing baseline data and achieving measurable outcomes.
To overcome these challenges, Prontosys implemented a meticulously crafted digital strategy focused on precision targeting and phased execution. The campaign began with selecting high-intent keywords such as “Luxury resorts near Bangalore” and “5-star resorts Nandi Hills,” continuously refining them based on performance to ensure relevance and cost-efficiency. Audience segmentation was key, targeting affluent individuals interested in luxury travel, high-end hospitality experiences, and premium lifestyles, while applying demographic filters to focus on higher income brackets and strategic locations.
The campaign was executed in three phases. Initially, a Maximize Clicks approach was used to drive traffic and gather insights on keyword performance. This was followed by a transition to a Maximize Conversions strategy to prioritize lead generation with higher-quality targets. Finally, as the account matured, Performance Max Campaigns were deployed to scale efforts across multiple ad placements. Over four months, the implementation involved launching search ads, shifting focus to conversions, increasing the budget by 50% to expand reach, and continuously optimizing with daily negative keyword refinements to maintain cost efficiency.
The strategic digital campaign yielded impressive results for Oro Circle. Over a period of three months and twelve days, the resort secured a total of 344 high-quality leads with a cumulative spend of ₹65,000, achieving an average Cost Per Acquisition of ₹197. Month one saw an initial 25 leads at a CPA of ₹294 with an ₹8,000 investment. By month two, the campaign had generated 101 leads at a reduced CPA of ₹149 for ₹15,000 spent. In month three, with a 50% budget increase, the leads surged to 139, albeit with a slightly higher CPA of ₹217. During the final 12 days of month four, Oro Circle garnered an additional 75 leads at a CPA of ₹155 with ₹11,000 spent.
These outcomes highlight a significant increase in high-quality leads and a notable reduction in CPA, demonstrating the effectiveness of the targeted digital strategy. Oro Circle successfully scaled its campaigns while maintaining cost efficiency, establishing a robust digital presence in the competitive luxury market and paving the way for sustained growth and enhanced bookings.
